Cost, explained

Most people guess wrong about what this costs.

The gap between what people assume life insurance costs and what it actually costs is the #1 reason families put off getting covered. Here's what actually determines your rate.

What people assume
$1,000+
per year
Typical starting point*
~$160
per year, for a healthy adult with a standard term policy

Younger adults tend to overestimate the cost the most β€” often by 3 to 12 times the real number. That gap alone keeps a lot of families from getting covered years earlier than they otherwise would.

*Illustrative industry estimate for a healthy adult with a standard term policy. Your actual rate is confirmed in your free quote, never guaranteed in advance.

What actually sets your price

Five things that determine your rate.

1

Age

Rates go up the older you are when you apply β€” locking in coverage earlier generally means a lower rate for the life of the policy.

2

Health & tobacco use

Your health questionnaire (and exam, if required) affects your rate class. Tobacco use typically has the biggest single impact.

3

Coverage amount

A larger death benefit costs more β€” this is where a coverage calculator helps you avoid over- or under-buying.

4

Term length

A 30-year term costs more than a 10-year term for the same coverage amount, since it locks in your rate for longer.

5

Policy type

Term is the most affordable. Whole life and IUL cost more because they're permanent and build cash value.

6

The insurer

Rates for the same person can vary between insurance companies β€” comparing real options is part of what your free quote does.

Myths vs. reality

What people get wrong about cost.

Myth

"It's way too expensive for a normal budget."

Reality

Term coverage often starts at a fraction of what people assume β€” confirmed in your free quote.

Myth

"A no-exam policy always costs more."

Reality

It depends on the policy and your health profile β€” sometimes it's comparable, sometimes it costs more for the convenience. Your agent can compare real options.

Myth

"Getting a quote will affect my credit."

Reality

A free quote doesn't involve a credit check or impact your credit score.

FAQ

Cost questions.

Will my rate ever go up on a term policy?+

No β€” once approved, your premium is fixed for the length of the term. It's only at renewal, after the term ends, that rates would be recalculated.

Does getting a quote cost anything?+

No β€” a quote is free and doesn't obligate you to buy anything.

Can two people the same age pay different rates?+

Yes β€” health, tobacco use, coverage amount, term length, and the specific insurer can all lead to different rates for people of the same age.

See your real rate β€” not an estimate.

Free, no-obligation quote. Takes about 3 minutes.

Get My Free Quote